Charlotte Tourism Promo Video

This was a fun one to produce and edit. The Charlotte Regional Visitors Authority came to me to create a high-energy video that spoke to the achievements of the tourism industry on the region’s economy. The video was shown at their annual Partners in Tourism award ceremony last week, and it was a hit! Big thanks to the 40+ companies and people that helped make this video a success!

Creative Director/Editor: Tricia Coyne
Script: Michelle Boudin
Voiceover: Jim Greulich
Text Animation: Michael Wilfong
Production Assistant: Josh Stilwell

Footage contributors: Tricia Coyne, Ben Premeaux, Nowsay Media, Anne Springs Close Greenway, Atlantic Coast Conference, AvidXchange Music Factory, Blumenthal Performing Arts, Carolina Panthers, Carolinas Aviation Museum, Carowinds, Catawba Brewing Co., Charlotte Checkers, Charlotte Hounds, Charlotte Knights BB&T Ballpark, Charlotte Motor Speedway, Chef Alyssa’s Kitchen, Childress Vineyards, Feast Food Tours, Free Range Brewing, Funny Bus, K1 Speed, Legion Brewing, Lenny Boy Brewing Co., Levine Museum of the New South, Mint Museum Uptown, Charlotte Murder Mystery Company, NASCAR Hall of Fame, NoDa Brewing Co., North Carolina Zoo, PGA REACH Carolinas, Point Blank Range, Queen City Brewers Fest, Historic Rural Hill, Simon Shopping Destinations, Sky High Sports, Sugar Creek Brewery, The Basketball Tournament TBT, The Olde Mecklenburg Brewery, Top Golf, Tour de Food, Trolley Pub, U.S. National Whitewater Center, Visit Charlotte

Athletic Equipment Product Shoot

Back in June, I was hired by UCS Spirit for a fun product shoot involving some incredible National and Olympic athletes. UCS wanted to update their catalog with some of their new and improved products and wanted to keep to the high-key set-up that they had used in the past. I worked with their art director to come up with a lighting scheme that would really show off the sculptured physique of these athletes without being too harsh. We were looking for a happy medium between Continue reading

Queens University Advertising Campaign

Tracy Grooms Queens University of Charlotte bank of america uptown

The wonderful marketing team at Queens University of Charlotte reached out to see if I could help them with a new series of promotional photography to use toward their new advertising campaign. After much email correspondence and a few emails, we were able to put together a shot list of the people they wanted to highlight. I’ve always been Continue reading

Video Marketing for PassportParking

Fellow videographer Ben Premeaux reached out to me to help him edit a video for this fantastic start-up company called PassportParking. Passport is a software development company based in Charlotte specializing in Mobile Pay solutions to make the transit and parking process more convenient. Since it’s start in 2010, the company has grown substantially, branching out to multiple cities across North America. Passport decided to utilize video to help showcase their company to future recruits. Video can be such a great tool for marketing a company if done correctly. They were interested in a 2-3 minute video for their website, wanted upbeat music that flowed well with their story, and an edit that inspired people to come work for them.

Ben did a great job conducting interviews and shooting a wide array of footage to help build their story. After organizing all the footage, I figured out the main points I wanted to convey in the video: 1) explain Passport as a company, 2) show off the unique culture of their work environment, 3) discuss what Charlotte has to offer to out-of-town recruits, and 4) discuss what kind of people their looking for. It was a lot to convey in 2-3 minutes, but that’s where good, tight editing comes in.

Passport & Charlotte from Passport on Vimeo.

Ben and PassportParking ended up loving the edit. I think it really does a great job of showing the uniqueness of their company and describe what they have to offer. I was considering applying to Passport myself after finishing the project. What a fun place to work!

Queens University Marketing Photography


I’m so excited to share some photos that are now featured on Queens University’s new interactive tour website. Back in July, Queens Creative Director Drea Leonetti reached out to me to see if I could help them with marketing photography for a new electronic view book they planned to launch. They really wanted to create photos that illustrated the community feel of attending Queens and how connected the students are on campus. Continue reading

Lake Norman H.S. Prom

Audio To Go Entertainment called on me to put together a fun promotional video for the Lake Norman High School prom they were hosting at the Oasis Shriners Temple. I absolutely love covering prom season for ATG because they seriously know how to put on a show. As soon as I walked into the venue, the light show they had blew me away. This was going to be FUN. Mixed in with great sound, two huge video displays and fog machines, this place felt like a high-class Vegas club. My prom was nothing like this; these kids clearly have no idea how good they have it.  Excited to share this video with you.

Prom DJ Charlotte – Oasis Shriners Temple – Lake Norman High from Audio To Go on Vimeo.

NCTQ releases video project

I recently completed a video project with the National Council on Teacher Quality highlighting the best Teacher Ed programs in the nation. Today, NCTQ released their Teacher Prep Review along with four videos I produced for them. Their article is currently the top read story on The Washington Post! Check out the videos and visit the NCTQ Blog.