The wonderful marketing team at Queens University of Charlotte reached out to see if I could help them with a new series of promotional photography to use toward their new advertising campaign. After much email correspondence and a few emails, we were able to put together a shot list of the people they wanted to highlight. I’ve always been a believer that the key to a successful production is in the planning. The most time consuming aspect of this advertising shoot was location scouting. Just finding the perfect city backdrop for student mentor Tracy Grooms took a solid 2 hours. But once you have the location, you can focus on the creative aspects. Here are a few from the multiple profiles I’ve done for them thus far. Looking forward to seeing a few of these on billboards and bus wraps throughout Charlotte this summer!